As a business owner you are not just trying to compete with other businesses for the money of customers. You are also competing with them for the mind-share of customers. When customers need the products or services that you sell, you need them to think of your company first and foremost. If you can accomplish this, then your business will begin to skyrocket. If you are able to get your company in the minds of your customers then you will have a much easier time convincing them to part with their money.
Just as a business needs to get itself in the mind of its customers, those who are looking for a new job need to get themselves in the minds of the people who are extending job offers. Creating a personal brand has the exact same purpose for a person as it does for a company. The goal of your personal reputation management is to show companies that have job offers that you are the number one person for the job. With a solid personal brand you can find a job in even the toughest of job climates.
Online reputation management can help you in more than just finding a new job. It can help you with your current job. If your job requires you to talk to outside customers at all, then your personal brand will only help you to do your job better. When you create a good personal brand, your reputation will be able to precede you in business. Building a personal reputation as a honest and hardworking businessman who gets the job done will go a long way in helping your job performance. Businesses grow through personal connections, and personal branding will do nothing but help you as you create more connections. Reputation management can go a long way towards helping your career.